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Designing for Mobile devices

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Did you know that the first smartphone to access the internet was the Nokia 9000 way back in 1996[1]? Way back then we used something call WAP to access the internet, and to say it was difficult is an understatement! pages took a long time to download, and he payment plans back then meant that you had to be a dedicated browser! It’s now 2024, and times have changed drastically. “Whats the Big Data”[2] tells us that 60% of internet users access the internet by some sort of mobile phone.

Why Mobile Matters Firstly, think about how often you use your phone to look something up. It’s quick, convenient, and always with you. Your customers are no different. They’re using their phones to find products, services, and information. If your website isn’t easy to use on a phone, you’re missing out on potential business.

Customer Experience Imagine walking into a store where the aisles are too narrow, and you can’t find what you need. Frustrating, right? That’s how customers feel when they visit a non-mobile-friendly website on their phone. Text is too small, links are hard to click, and images don’t fit the screen. A mobile-optimized site makes everything easy to read and navigate, just like wide, well-organized aisles.

Search Engine Rankings Search engines, like Google, want to provide the best results for their users. That means favouring websites that work well on mobile devices. If your site isn’t optimized, it might not show up as high in search results, making it harder for customers to find you.

Speed is Key Mobile users are on the go. They don’t have time to wait for slow-loading pages. A mobile-friendly site loads quickly, keeping your potential customer’s attention and reducing the chance they’ll leave before seeing what you offer.

Social Media Integration Social media and mobile devices go hand in hand. If someone shares your website on social media, many people will view it on their phones. If your site isn’t mobile-friendly, those visitors might not stick around.

Competitive Advantage Many small businesses haven’t made the switch to a mobile-friendly design. By optimizing your website for mobile users, you’re staying ahead of the competition and catering to a larger audience.

thereinvestors website on different devices

How to Make Your Website Mobile-Friendly

  • Responsive Design: This means your website adjusts to fit the screen it’s viewed on, whether it’s a desktop, tablet, or smartphone.
  • Add Mobile Specific Widgets: If you’re display a phone number on your website, make it a click-to-call link and considering putting it at the top of the page.
  • But Remove Resource Hungry Bling: That 200Mb video or the 4mb image – do they really need to go onto the page? If you use a good page builder, you can choose which widgets should be featured on laptops, tablets and cell phones to really customize your visitor’s experience.
  • Simplify Your Design: Keep it clean and uncluttered. Large buttons, easy-to-read fonts, and clear calls to action are your friends.
  • Optimize Images: Ensure your images are the right size for quick loading without losing quality.
  • Test Your Site: Make sure you check how your website looks on different devices and make adjustments as needed.

Conclusion

Mobile optimization is about meeting your customers where they are—on their phones. It’s about providing a pleasant experience that encourages them to engage with your business. In the digital age, your website is often the first impression you make. Make it count by ensuring it’s mobile-friendly.

Remember, a mobile-optimized website isn’t just a nice-to-have; it’s essential for reaching customers, improving your search rankings, and staying competitive. Start today, and open your business to the world of mobile users.

References

  1. Nokia 9000 Wikipedia
  2. Latest Internet traffic sources What’s the Big Data

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